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01 04

The task.

The Problem: In 2013, Salesforce was seeing declining numbers in sign ups for free trials and demos. They needed a new lead generating marketing channel.

The Solution: E-books provided the perfect way to convert qualified leads for the sales team and make those leads more educated buyers in the process.

02 04

The work.

03 04

The feedback.

"Keep providing this level of content and I'm hooked! Great work."

Jason Derulio
04 04

The results.

At the end of the day, numbers speak louder than anything, so I'll let them tell the story.

15%

of all valid leads for the company

19%

of all form completes

100+

E-BOOKS produced
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