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01 04

The task.

The Problem: In 2012 content marketing reached maturity and we felt pressure to take that next step and find a channel that could take the discipline even further.

The Solution: Interactive content provided the perfect opportunity to not only engage with our audience in a new way, but to gather more data about them than ever before.

02 04

The work.

03 04

The feedback.

"This site is the sh*t. Seriously."

Julie Lefkive
04 04

The results.

At the end of the day, numbers speak louder than anything, so I'll let them tell the story.

3X

increase in lead quality

82%

higher form completion

5

micro sites produced
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